The birth of a brand through the story of a life: the passion for art and for Italian artisanship has represented for Gabriella Bertotti the opportunity to express an extraordinary creative nature.
"I started making chandeliers in Maria Theresa style when I was 15 years old and I worked in a small company in Murano, where I met my husband Sergio Soffiato.
In a small artisanal workshop, I began to create my first collections, which were sold directly with name “Beby”, the nickname by which everyone called me since childhood.
I never abandoned the classic and decorative chandelier, but I decided to focus the company's work on those values that every day lived and grew with us, specializing myself on producing 'tailor-made' products, to fulfil the most of the dreams and needs of my customers".
As a witness of the company's history, and becoming the author of the managerial project that has transformed it into a modern industrial company, Massimo Soffiato, president of Beby Italy, represents the connection between the two generations, united by a single tradition full of prestige.
"I sensed the need for a change in the family company, to perform a diversification that would allow having a valid alternative to the classic decorative chandelier and meeting new trends and fashions devoted to modernity and to new artistic influences".
Here starts the prestigious cooperation with the designer Silvia Broggian.
The DILUCE brand represents the personal victory of Massimo Soffiato and the affirmation of a project of diversification of Beby Italy production, bringing it into innovation and modernity in the high profile of the lighting industry.
Every model has itself hundreds of years of artisanship works and Italian experience in creating art objects of inestimable value.
A value which is given by the absolute craftsmanship that provides the tools and skills needed to create unique pieces, custom made and exclusive products, where the extreme care for details is ensuring the excellence of each product, on which based, as always, the identity and philosophy of the company.
Thanks to the decisive contribution of the Art Director and Designer Silvia Broggian the BEBY ITALY and DILUCE ranges and have been enriched by a new strong identity in which the essential design is the key and for the development of a highly and refined style.
Her experience in the fashion and the ability to interpret the new trends that reflect the changes in the world and society, her need for creativity and modernity, and her desire for a life style coordinated, give inspirations to create a deeply sophisticated style for each proper home living.
Suggestions and revelations of style that will gather in all her projects.